An introduction to First Click testing

What is first click testing?

First Click Testing (a.k.a Click Testing) is a quick and effective user experience research method for testing an image, usually a computer interface (mobile, desktop or app). The test involves asking a research participant a question about where they would click on an image to complete a given task. The time it takes to click along with the placement of the click is recorded for analysis.

Why do a first click test?

A first click test is done to validate that a task can be quickly and easily found in a specific design. It primarily tests the navigation on a web page and can uncover which page navigation elements are standing out more, and which are being ignored.

Research has shown that if a user's first click is correct, they have an 87% chance of completing the action. If the click was wrong, less than half were able to complete the task.

Before you begin

• have the goals of the research determined
• have the questions written
• have the images that you want to test