HomePricingRegisterHelpSign In

Preference Testing

Prove which design people prefer

Let your users choose the best design

Whether you are debating between designs, copy or logos a preference test can provide the insight you need to make a decision. This simple and effective test displays two images to your participants and asks which they prefer.

proven by users preference test example

Understand Why

Use follow up surveys to ask more questions and understand why one design is preferred. Collect demographic data and see if the preference changes for different user groups. Filter your participant responses to make sense of it all, and make informed design decisions.

proven by users preference test survey example

Combine with Other Tests

A preference test alone can be great, but combine it with a first click test to learn more about how your users will complete a task, or a tree test to validate your information architecture.

Get Started with our Free Plan and give it a try.
proven by users add another test screenshot

Start testing right away.